Have Done; Can Do

I have been a freelance writer and editor since 1990. I write Marketing Daily’s “Top of the News,” a daily aggregation and commentary on brand marketing, as well as the Social Media Insider column, for MediaPost,

I also am a National Academy of Sports Medicine Certified Personal Trainer with a specialty in senior fitness and recovering your body. I practice Reiki, tapping and qi gong; coach 55-plus softball and under-6 soccer, and am not as successful as I’d like to be in avoiding various committees and meetings.

The Hudson

The ever-changing river has been my companion for more than 50 years. To celebrate it,  The Hudson contains photographs I’ve taken in recent years (including these five,  in different conditions, from just about the same spot a few hundred yards due west of our home).

My first published piece — advice to a reader on how to humanely trap a raccoon — appeared in the New York Daily News “Action Line” column in 1970. Since then, I’ve written and edited books, built websites, organized conferences, ignited startups, reported on murders, marketers and stickball games, ghosted white papers, delivered presentations, been a columnist for media trade magazines, written profiles and cover stories, edited Adweek and TheDeal.com, launched websites, created newsletters, started a magazine about second homes (just as Wall St. crashed in the late ‘80s), written for custom publications, published technology advertorials for The New York Times, ghostwritten business pieces, conducted proprietary research, advocated for treatment  for substance abuse and mental illness, taught communications, advised start-ups, dabbled in political campaigns and mentored young writers.

I am fond of tight deadlines and good causes.

I wrote WebWorks: Advertising (Rockport Publishers, 2000) and, with new products expert Robert M. McMath, What Were They Thinking? (Crown, 1998). I've contributed cover stories, columns, and articles to a variety of business and consumer publications including UBS' Symposium, Booz Allen's strategy+business, Advertising Age, Agency, Folio:, NetGuide, Selling, Consumer Reports, and NewsInc. 

I've been online since 1983, when I was a news writer for a market test that became Prodigy Interactive Services, and have developed several products for the web including Advertising Online, one of the four original About.com channels. I created BackChannel for the American Association of Advertising Agencies (4As), and RockNews.com for MJI Broadcasting.

I am a fourth-generation newspaperman who started at the New York Daily News in 1969 as a 16-year-old copyboy. I later becames a general assignment reporter and features copy editor at the paper. I was editorial director of Adweek, Adweeks Marketing Week (now Brandweek), Marketing Computers and other publications from 1986 - 1990, and editor-in-chief, digital media for The Deal (2000-2001), and editorial director, digital media for Renew (2011). 

For books, I am represented by Jane Dystel of Dystel & Goderich Literary Management.

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