Bio [222]

 My first published piece — advice to a reader on how to humanely trap a raccoon — appeared in the New York Daily News “Action Line” column in 1970. Since then, I’ve written and edited books, built websites, organized conferences, ignited startups, reported on murders, media and stickball games, ghosted white papers, delivered presentations, been a columnist for trade magazines, written profiles and cover stories, edited Adweek and, created newsletters, started a magazine about second homes (just when Wall St. crashed in the late ‘80s), published tech advertorials for The New York Times, conducted proprietary research, advocated for treatment  for substance misuse and mental illness, taught communications at NYU, dabbled in political campaigns and mentored young writers.

I am fond of tight deadlines and good causes. 

 I wrote WebWorks: Advertising (Rockport Publishers, 2000) and, with new products expert Robert M. McMath, What Were They Thinking? (Crown, 1998). I've contributed cover stories, columns, and articles to a variety of business and consumer publications including UBS' Symposium, Booz Allen's strategy+business, Advertising Age, Agency, Folio:, NetGuide, Selling, Consumer Reports, and NewsInc

I've been online since 1983, when I was a news writer for a market test that became Prodigy Interactive Services, and have developed several products for the web including Advertising Online, one of the four original channels. I created BackChannel for the American Association of Advertising Agencies (4As), and for MJI Broadcasting.

I am a fourth-generation newspaperman who started at the New York Daily News in 1969 as a 16-year-old copyboy. I later becames a general assignment reporter and features copy editor at the paper. I was editorial director of Adweek, Adweek’s Marketing Week (later Brandweek), Marketing Computers and other publications from 1986 - 1990, and editor-in-chief, digital media for The Deal (2000-2001), and editorial director, digital media for Renew (2011). 

For books, I am represented by Jane Dystel of Dystel & Goderich Literary Management.

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