Silent Treatment: Addiction in America
I've written the lead article and a couple of sidebars for Silent Treatment: Addiction in America, a five-part series produced by Public Access Journalism LLC, supported by the Robert Wood Johnson Foundation and syndicated by McClatchy-Tribune News Service.
NewsInc.
During my tenure as editor-at-large for NewsInc., which covered the business of newspapers, I enjoyed writing a back-page column about the days when publishing a newspaper was as exhilarating as creating a website is today. Though most of my work has been in cyberspace for quite some time, at heart I will always be what my father, grandfather, and great-grandfather called themselves — "a newspaperman."
Follow the Reader? — Even "The Thunderer," the Times of London, was not immune to pandering to readers and politicians lusting for a "good" war.
Getting the Lead Out — Once upon time, before HTML ...
Mean Street Sales — Max Annenberg, a founding father of the dynastic media family, earned his readers the old-fashioned way — with brass knuckles and bullets.
This was part of a series of "Looking Back" features I wrote for the magazine that's now called Brandweek. I've always been interested in the history behind major brands and institutions.
How Budweiser Became the King of Beers — At the turn of the 20th century, Budweiser was already a star-spangled brew and a national institution. Then came Prohibition.
Folio: The Magazine for Magazine Management
Why I Spent Money at a Website — I wrote a Folio: cover story in 1993 about pioneering magazine publishers who were already online, then wrote a back-page column for several years called "Web Works." This ten-year-old piece came at a time when magazine publishers worried that their online presence would cannibalize their print business and never make money.